Product.
Partnering with the most authentic brands in the snowboarding & streetwear/fashion spaces to re-invent product collaborations and capsule collections that bring a new, unexpected energy to both worlds (hardgoods & softgoods).
Russell x Virgil x Ride
Snowboards
Russell x Ayee Esse
Apparel
Russell x Ride
Apparel
Upcoming Experience
CLIMBING & CULTURE
A free climbing and community happy hour.
Presented by Arc’teryx & Ayee Esse x Russell Winfield on August 19, climb with us at BKB West Loop from 4-7pm while DJ Mustafa pumps you up. Then move over to Arc’teryx Rush St. for Happy Hour from 7:30-10pm, featuring food from Eleven|Eleven, music by Lacy and a live jacket painting by @breakingdad420.
Experiences.
Building global experiences on and off the hill that celebrate inclusivity and the merging of subcultures (snowboarding, music, art, fashion, etc.) in the outdoors. Bring awareness and growth to the community.
Education.
Partnering with non-profit organizations that advocate against racial adversity in the outdoors. Support via resources, donations & a platform to educate the youth on the culture and provide access to the community, product & experiences.
